Connect. Create. Grow.
ONE is the independent boutique agency for brand licensing and partnerships. We help brands expand, innovate and grow through collaborations that create real commercial impact.
What we do
Connect. We bring together the right brands and opportunities.
Create. We develop strategic partnerships that inspire and innovate.
Grow. We deliver measurable results and grow commercial value.
ABOUT ONE
With 20+ years of experience in the worlds of toys, entertainment and lifestyle, ONE was founded to set new standards in brand licensing. From Nintendo to Mattel, Hasbro, Playmobil and more – we’ve built brand stories that consumers love and trust.
MEET ONE TEAM
Steffi
Managing DirectorBrand Partnership & Promotion ExpertAt my first job at LEVI’S®, I discovered what it means when a brand is more than a product. After my denim years I dived into the worlds of toys and imagination, where icons like Barbie, Hot Wheels, Transformers and My Little Pony aren’t just brands, but stories that inspire generations. Along the way, I learned that true brand building is about vision, courage, and the drive to make ideas come alive. At PLAYMOBIL, we embraced the entrepreneurial challenge of shaping a global licensing universe from the ground up — proving that with passion and purpose, you can turn possibility into reality.
Markus
Managing DirectorBrand Licensing ExpertIt all started in the late 90’s when I worked at Nintendo and somebody had to do the licensing job for Pokémon. I raised my hand. A new, exciting and fresh way to create brand value and commercial impact. Combined with the beauty of networking, it felt like the perfect match to me. And that has not changed until today. From NINTENDO to MATTEL to HASBRO to PLAYMOBIL and now to ONE Brand & Licensing. Working together with our partners, sharing the passion to achieve commercial success through creativity and having fun in what we do – it doesn’t get any better than that! Together, we take our experience and learnings from the corporate world and do now enjoy the entrepreneurial freedom to work for future love brands – together with people who we share values with.
Dina
Brand & Licensing ManagerProduct & Design ExpertMy journey into the world of brands began with a deep curiosity for how creativity meets commercial strategy. At Hasbro, I discovered my passion for licensing – the art of turning imagination into real experiences that connect with people around the world. From there, I immersed myself in product design and development, translating brand stories into consistent consumer products that bring play, joy, and meaning into everyday life. At PLAYMOBIL, I learned to navigate the full process from concept to shelf, ensuring that each product not only reflects brand integrity but also inspires consumers globally. Whether developing creative assets, guiding partners through onboarding, or leading product innovation across categories, I thrive where design, business, and storytelling come together. Today at ONE Brand & Licensing, I bring that same spirit – combining strategic thinking, aesthetic sensitivity, and a love for collaboration – to build future brands that resonate, inspire, and last.